An Overview: Facebook Organizational Structure
Facebook is an American online social networking and social media based in Menlo Park, California. It was founded by Mark Zuckerberg chairman of the board along with his fellow Harvard college friend Eduardo Severin, Andrew McCollum, Chris Hughes, and Dustin Moskovitz. Initially, Facebook limited its access to the Harvard students and gradually expanded to Ivy League universities, MIT, and higher educational institutions in the Boston area and became a global social app.
Biography of Mark Zuckerberg
Mark Elliot Zuckerberg, Chairman of the board, is an American entrepreneur and a philanthropist and is the co-founder of Facebook. Mark Elliot Zuckerberg serves as Chairman of the board, chief executive officer, and controlling shareholder. Mark Elliot Zuckerberg chairman of the board is also a board member of the solar sail spacecraft development project.
The Chairman of the board, Mark Elliot Zuckerberg was born in White plains, in New York and attended the Harvard University, the Chairman of the board launched Facebook from his dormitory on February 4, 2004. At the age of 23, Chairman of the board became the world youngest self- made billionaire. Chairman of the board is as of 2019, is the only person in the Forbes ten richest people list, and is the only one under the age of 40 in the top 20 Billionaire list. Chairman of the board in December 2016 was ranked 10th on the Forbes list of The World’s Powerful People.
Company Overview
Facebook can be accessed from devices having internet connectivity such as tablets, personal computers, and smartphones. After registering, a user can create a profile revealing information and other things about them. Users can post photos of text multimedia, which can be customized in the context of sharing by using privacy settings. The users can also join common interest groups, buy and sell items or services from the marketplace and also receive notification of their friend’s activities and all the activities that they follow on the Facebook page.
In the year 2006, the Chairman of the board, Mark Zuckerberg, hired its first intern, who was later hired as a full-time employee. In September 2006, Facebook was open to everyone having a valid email address. Under the leadership of Chairman of the board, Facebook promoted near about 100000 pages by themselves. With a mission to give people the power to build community and bring the world closer Facebook empower 2 billion people around the world to share their ideas office support and make a difference.
With the vision of Chairman of the board, the company continually works in solving problems and work together to connect people all over the world. The principles of Facebook are to give people of a voice and builds connections and community. Also, the principle focuses on serving everyone who promotes economic opportunity and also considering people safe and protects privacy.
Facebook Strategy
The Chairman of the board, Mark Zuckerberg, is a mastermind that has a unique marketing strategy. Facebook is the leading networking website, which happened because of the hard work and the extraordinary marketing strategy. The Chairman of the board has surprised us many times and some to be coming in the upcoming time. Some of the marketing strategies that are followed as a content marketing strategy by the Chairman of the board Mark Zuckerberg are:
Stay ahead of the competition: The Chairman of the board always believes in staying ahead of the competition. Launching of Workplace version of the Facebook app for the commercial purpose. This content marketing helped in lifting it from the competitors. Earlier also the Chairman of the board also launched a marketplace app that proved to be successful Facebook.
Snapchat Style: The increasing concern of the Chairman of the board is that the number of users in the young segment is decreasing due to the use of Snapchat. So, to overcome this fear, the Chairman of the board decided to release new features that were similar to Snapchat. This feature also helped in overcoming the fear of getting behind Snapchat.
Optimization of the Applications: Optimization of the Facebook app, like Facebook Lite and Messenger Lite a form of the messenger. This content marketing strategy by the Chairman of the board is a brilliant technique. The advantage of these optimized app helps in accessing people even in slow internet speed connection. This technique implemented by the Chairman of the board is useful to people living in remote areas, which helps in highlighting Facebook amongst the other networking sites.
Virtual Reality: In 2017, the Chairman of the board decided to launch video, whether it is live, recorded, or 360⁰. It led to the growth of 360⁰ videos on Facebook. This attracted more people towards Facebook.
Style Enhancement: The Chairman of the board also decided to launch assistive technology for the visually impaired for reading out the content of the pages, including pictures, based on image recognition. The Chairman of the board and the company as a whole decided to launch a unique feature of style transfer that adds a filter to the live videos, which helped in improving the experiences of people shooting live videos.
Privacy Concerns: The Chairman of the board also has been continuously working on revamping privacy policy for 2 billion monthly users of Facebook after a series of scandals. The Chairman of the board in 2019 released manifestos, which outlined a new vision for the privacy of the world’s biggest social platform. Also, the Chairman of the board told that the company is focusing on introducing a way to make the message time-out so that they will get vanish after a preset time.
Also, the Chairman of the board informed that the messaging app would also employ end-to-end encryption for monitoring the illegal use like child exploitation, terrorism, and extortion. Moreover, according to the Chairman of the board, Facebook will no longer retain the data in countries having weak records on human rights like privacy and freedom of expression.
Common platform: The board of the Chairman, also informed Facebook would allow the users to opt in to send or receive messages across any of its services like Whatsapp and Instagram, and, also to extend wireless SMS messaging as well.
Facebook Organizational Structure
In the year 2012, Facebook had its first initial public offering to sell their stocks in the public. Facebook organizational structure is a variation of the traditional organizational structure of the business. Facebook organizational structure has been adapted to suit the needs keeping in mind the operation involved information technology and the Internet. Facebook organizational structure composition and design have been structured to meet the needs and the goals of the business. Facebook organizational structure is a response to the dynamics of the global online social media market. Moreover, Facebook organizational structure facilitates the company’s organizational growth and development.
Facebook organizational structure enables social media to expand and diversify. Facebook organizational structure yields a competitive advantage to make the company network robust against the competition. Let us have a look at the Facebook organizational structure.
The pattern of the Facebook organizational Structure is vertical- based. The key departments of Facebook organizational Structure include Information Security, Business Development, Marketing center, Finance Center, and Engineering.
Facebook’s corporate structure is as follows:
Corporate Function-Based Teams
It maintains corporate teams throughout the organizational structure. The following are the primary corporate function- based Facebook organizational Structure:
- E. O
- Finances
- Operations
- Information and technology
- Privacy
- Security
- Marketing
- Legal
- Accounting
- Human resources
- Production
- Geographic Divisions
Regionals Divisions
Regionals divisions are another main feature of the Facebook organizational structure. Facebook uses regional divisions based on the variations in social networking and online advertising market dynamics. Facebook organizational structure addresses the behavior of people and advertisers when using the website and the apps. The geographic divisions and function-based teams determine many aspects of the company management strategy and productive strategies. Facebook Organizational structure includes the following geographic divisions:
- North America
- Latin America
- Europe, Middle East & Africa
- Asia & South Pacific
Product Based Division:
Employees based division is employed by Facebook organizational structure. It involves corporate or global teams that manage operations related to specific products. Facebook organizational structure operations focus on social networking services, potential expansion, and diversification. The company is concentrating on adding and changing new products in the Facebook corporate structure, thus influencing the Facebook marketing mix. In 2018, Chairman of the board declared that the company is shaking things in a massive way and is reorganizing the company into three core areas.
Therefore, the Facebook organizational structure comprises of the following product-based divisions:
- Family of Apps
- New Platforms and Infrastructure
- Central Product Services
Key Executives of Facebook Organizational Structure
- Mark Zuckerberg is Chairman of the board and the Chief Executive Officer in the Facebook organizational Structure. The Chairman of the board is ranked as the top 5 wealthiest people in the world.
- David M Wehneris the Chief Financial Officer of the company. He joined Facebook in the year 2011 and became the CFO in the year 2014.
- Mike Schroepfer is the CFO since 2013. He was the vice president of the company since 2008.
- Christopher Cox is the Chief Product Officer and in charge of the key global product management design and marketing.
Thus, the matrix Facebook organizational structure provides flexibility to the operations in social media and online advertising. It enables the company to respond to market changes. Also, Facebook organizational structure aids in corporate control. Like a Corporate function- based team allows the company to maintain control and direction of the operations worldwide. The product-based division aids in creativity and innovation in product development.
